Poverty is often invisible to the untrained eye. To care about something, we have to know it when we see it! If Enough For All is tackling poverty reduction through a community-building approach, that all Calgarians – 1.2 million strong – have a role to play, because we are all a part of a community. Some of the brightest and most talented marketing and public relations specialists in Calgary are volunteering their time and talent to create a campaign meant to increase Calgary’s awareness and understanding of the face of poverty. If we can help Calgarians recognize poverty in the experiences of neighbours, colleagues or children’s school friends, then the likelihood of wanting to make a difference is greater.