Calgary's new faux boutique sheds light on the struggles of rising costs

VCC launched a new End Poverty Month campaign discussing how inflation has impacted the community

17 October 2023

Basic living shouldn't be a luxury

To bring attention to the rising cost of living, VCC created a high-end window display— rotating plinths, jacquard textiles, a gold-plated coffered ceiling, and even a security guard. But instead of wristwatches or cashmere cardigans, we put the simple things on display. Eggs. Bread. Toothpaste. The things Calgarians are fighting to afford.