Vibrant Communities Calgary has launched a parody luxury storefront that treats the items required for everyday living, such as bread, eggs and toilet paper, as luxury items. VCC's Meaghon Reid along with Crystal Bassett from Poverty Talks! discussed the rising cost of living with CTV News.
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Calgary's new faux boutique sheds light on the struggles of rising costs
VCC launched a new End Poverty Month campaign discussing how inflation has impacted the community
17 October 2023
Check out additional coverage of the installation.
- Unaford (segment starts at 5:49) - CBC Calgary News at 6
- À Calgary, une installation éphémère pour sensibiliser aux problèmes de l’inflation - Radio-Canada
Basic living shouldn't be a luxury
To bring attention to the rising cost of living, VCC created a high-end window display— rotating plinths, jacquard textiles, a gold-plated coffered ceiling, and even a security guard. But instead of wristwatches or cashmere cardigans, we put the simple things on display. Eggs. Bread. Toothpaste. The things Calgarians are fighting to afford.
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