There are many efforts in Calgary that work to address the needs of food-insecure households. One unique program is I Can for Kids’ grocery gift card program. Previously a summer food pack program for school-aged children, in 2020, I Can for Kids made the shift to providing a year-round grocery gift card program to families living on low incomes. Researchers at the University of Calgary conducted in-depth interviews with parents and front-line social service agencies to explore their experiences and perceptions of iCAN’s grocery gift card program. Lead researcher Yun Lee discusses some of her findings in the video below.