This report provides an examination and assessment of public awareness strategies implemented by various organizations that can be extrapolated and utilized by VCC to engage Calgarians on the intersection of poverty and the justice sector. The primary goals of the project include recommending the best methods and practices to educate citizens of Calgary on the correlation between the combined effects of poverty and the justice sector. The research will inform the Justice Sector Constellation (the Constellation) as it seeks to create systematic change in order to improve the process and outcomes for vulnerable people in addressing their legal issues. The method of analysis for this project consisted of collecting statistical data, analyzing response trends in public awareness/engagement campaigns, and evaluating the best practices of current public awareness/engagement campaigns.